The Bluestar logo, shares its roots with another venture under the same owner.
The tale begins with the creation of TB Jensen Informatic’s logo back in 2016, an isometric box embodying strength and stability.
Now, with a fresh canvas for Bluestar, the challenge was to honor its unique identity while nodding to its shared ownership.
Enter the asterisk, a symbol intricately designed to form the shape of a star, reminiscent of the star key on a keyboard.
Beyond its typographic significance, it serves as a bridge between architecture and technology, symbolizing aspiration and innovation.
Drawing inspiration from the isometric lines of the previous logo, the asterisk finds its place in BlueStar’s visual narrative.
