1964 Brøndby Legende Special

Deliveries:

Art Direction, Branding, Concept, Design, Illustration, Logo, Packaging

About the project

Brewed in collaboration between the legends of Vestegnen and Carlsberg

Getting the opportunity to collaborate with 5 of Brøndby’s greatest legends is a boyhood dream come true. And when you add the task of brewing beer to the mix, it’s a no-brainer.

We’re not just making beer, we’re putting our heart and soul into a brew that reflects the essence of Brøndby.
This isn’t some fancy project, it’s about sharing a good time with the folks who define what Brøndby is all about.

So, here’s to brewing up something special, one legendary beer at a time!

MOODBOARD

The stars 
Symbolize the clubs from the two districts, Brøndbyøster and Brøndbyvester, which were merged to form Brøndby IF. Those stars are also present in the club crest.

The Chevron Pattern 
Is a reference to the 80’s Hummel Jerseys.

The number 1964
Which name the beer, also reference the year the club was founded. This year is very prominent in Brøndby IF’s history and branding.